NCDOT Launches Watch for Me NC 2013 Campaign with Pedestrian and Bicycle Safety Advertising Campaign and Law Enforcement Training Tuesday, July 23, 2013

RALEIGH – The N.C. Department of Transportation is kicking off its Watch for Me NC 2013 campaign to promote pedestrian and bicycle safety in the Triangle region with a new bicycle and pedestrian safety advertising campaign and law enforcement training.

NCDOT will begin placing safety messages to better educate drivers, pedestrians and bicyclists on relevant laws and safe behaviors in area buses, businesses and civic centers in the coming weeks. And two new public service announcements will soon begin airing on area radio stations.

At the same time, Triangle area law enforcement officers will receive special training for enforcing bicycle and pedestrian safety laws as part of the campaign, which officially launched in August 2012 to promote pedestrian safety. For 2013, the campaign has been expanded throughout the Triangle and includes bicycle safety as well.

Representatives from more than a dozen agencies in Wake, Durham and Orange counties will attend one of three two-day seminars hosted by the UNC Highway Safety Research Center and taught by Peter Flucke, a nationally recognized expert on pedestrian and bicycle safety enforcement.

Flucke, a former law enforcement officer, is the president of WE BIKE, etc., which provides education on enforcement for pedestrian and bicycle safety. He is the author of various training materials for the National Highway Traffic Safety Administration regarding specialized pedestrian enforcement and has worked with law enforcement agencies across the U.S.

Local media is invited to attend the first of these training courses, which include classroom instruction and field exercises for the officers, who will learn and practice various tactical operations to promote bicyclist, pedestrian and motorist safety. The training includes field exercises, including officers spending time on bicycles and experiencing the challenges of crossing a road.

To learn more about the campaign, visit

WHAT:       Bicycle and Pedestrian Safety Enforcement Training

WHEN:       11:30 a.m. to 12:30 p.m., July 25

WHERE:      Apex Police Department
                      205 Saunders St.
                      Apex, NC 27502

CONTACT:  James Gallagher
                       Highway Safety Research Center at UNC-Chapel Hill
                       Office: (919) 843-7007
                       Cell: (919) 308-0738


Release Image
Click this image to view at original resolution
NCDOT News Releases
Search Term
Select a Category
Start Date
End Date