Board of Transportation Approves $50,000 for Triangle-Area Public Transportation Branding Study Wednesday, December 19, 2012

RALEIGH — The N.C. Board of Transportation at its December meeting approved $50,000 in state funding to the Research Triangle Regional Transportation Authority, operating as Triangle Transit, through the NCDOT Public Transportation Division’s Public Transportation Grant Program, to conduct a feasibility study for the marketing of Triangle-area public transportation systems under a single brand.

The authority will use the funds to conduct a study for the proposed branding of Capital Area Transit, Cary Transit, Chapel Hill Transit, Durham Area Transit Authority, Duke Transit, Triangle Transit and N.C. State University’s Wolfline under one brand. The study will include market research using a sample that is representative of the entire region including current riders and non-riders, along with best practices for regional branding.

The study will begin in February of 2013 once a contract is awarded by Triangle Transit. It is expected to take approximately five weeks to complete.

Since Gov. Bev Perdue took office, the NCDOT Public Transportation Division has awarded more than $546 million in grant funds to local public transportation systems. These grants enable systems to provide people in all 100 counties access to education, job opportunities and health care.

For more information on grant programs through the Public Transportation Division of NCDOT, as well as transit systems that serve the public throughout the state, visit www.ncdot.gov/nctransit.


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